Athletes don’t bulk. they build.
You came to this page because you want to put on 💪🏼muscle. 
Athletes don’t bulk. they build.
You came to this page because you want to put on 💪🏼muscle. 
30-Day Build Challenge
30-Day Build Challenge
By Aaron Lesué
A 4-Week Challenge To Put on As Much Muscle as Possible by Training Like An Athlete
If You Want To Learn The Athlete Approach To Putting On As Much Muscle As Possible In 30 Days Look No Further Than Right Here.
Normally $167 ONLY $67
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Normally $167 ONLY $67
Welcome to the Athlete Revolution!
AS SEEN IN:
AS SEEN IN:
IF AN ATHLETE ONLY HAD 30 DAYS TO PUT ON AS MUCH MUSCLE AS POSSIBLE, WHAT WOULD THEY DO?
Well I'll Tell You What They Wouldn't Do
  • Random workouts (go in blind without a plan)
  • Isolate body part splits (without mobility exercises)
  • Ignore pliability and flexibility
  • Prioritize upper body over lower body
  • Neglect sleep and recovery
Here's What An Athlete Would Do
  • Dialing in calories in a precise surplus
  • Eating the right amount of protein every day
  • Tracking everything that goes in their body
  • Weigh themselves every day
  • Make 8+ hours of sleep a requirement
I'll Tell You What They Wouldn't Do
  • Random workouts (go in blind without a plan)
  • Isolate body part splits (without mobility exercises)
  • Ignore pliability and flexibility
  • Prioritize upper body over lower body
  • Neglect sleep and recovery
They Also Wouldn't
  • Dirty bulk on empty calories
  • Consume a random amount of protein
  • Eat a ton of food without tracking
  • Hop on a bunch of supplements
  • Not drink enough water
They Also Wouldn't
  • Dirty bulk on empty calories
  • Consume a random amount of protein
  • Eat a ton of food without tracking
  • Hop on a bunch of supplements
  • Not drinking enough water
Athletes Allow Performance To Drive The Process And Are Meticulous About What They Put In Their Bodies.
Here's What An Athlete Would Do
  • Dialing in calories in a precise surplus
  • Eating the right amount of protein every day
  • Tracking everything that goes in their body
  • Weigh themselves every day
  • Make 8+ hours of sleep a requirement
CAN YOU COMMIT?
If you can commit to:
1. Tracking Your Food
AS IN EVERYTHING That goes in YOUR body
2. Doing all the workouts
get the most out of this program AND DO THE WORKOUTS
3. Rest & Recovery
Sleeping 8+ Hours a Day and resting properly is all part of it
You WILL put on muscle
which is why you’re here. And that is exactly our challenge to you, 30 days to do just that. And if you can do those things here’s what’s going to happen:
What results to expect:
  • Added (scale) weight, some will be fat depending on your level of surplus eating
  • Added Lean Muscle Tissue
  • Increased Mobility
  • Increased Glute Activation
  • Added (scale) weight, some will be fat depending on your level of surplus eating
  • Added Lean Muscle Tissue
  • Increased Mobility
  • Increased Glute Activation
  • Targeted Leg Growth
  • Strengthened Core
  • Improved Unilateral Strength (Transfers to improved double leg strength)
  • More Athleticism (feeling more comfortable moving, jumping, rotating, bending)
  • Targeted Leg Growth
  • Strengthened Core
  • Improved Unilateral Strength (Transfers to improved double leg strength)
  • More Athleticism (feeling more comfortable moving, jumping, rotating, bending)
Last but not least:
The Beginners Curve - some people experience the feeling of going backwards at the beginning of training like an athlete due to getting used to new movements and having to use lighter weight -thats normal!
The Beginners Curve - some people experience the feeling of going backwards at the beginning of training like an athlete due to getting used to new movements and having to use lighter weight -thats normal!
This is a process and results come for everyone with consistency and time. 

Rugby Nation's 30-Day Build Challenge will be a commitment but if you can commit to yourself this will be the perfect starting point to building the muscle you were always looking for.
Here’s what most people don’t understand:
You can do all of the workouts but if you don’t hit your calories you won’t grow and you wont see any of those things.

And I’ll say it again, the only way that you will do that is by tracking.
This is a process and results come for everyone with consistency and time. 

Rugby Nation's 30-Day Build Challenge will be a commitment but if you can commit to yourself this will be the perfect starting point to building the muscle you were always looking for.
Here’s what most people don’t understand:
You can do all of the workouts but if you don’t hit your calories you won’t grow and you wont see any of those things.

And I’ll say it again, the only way that you will do that is by tracking.
Let’s gameplan your next 30 days
My results, success and record breaking season on the field were all made possible because I went in and approached my strength and conditioning coaches. 

Just like I was sitting across from you in my video, I want you to imagine the same right now. Picture me talking to you man to man, man to woman, 1 on 1, leaving all the misinformation at the door, giving you the exact plan you will need to build muscle.

You are here for a reason.

You might not have put on the muscle that you want, but it’s not because you didn’t try. You've already put in a lot of work. 

Now we just need to put all your effort into something that actually works.
Alright Aaron, So I Know I Need To Hit A Certain Number Of Calories To Put On Muscle. How Do I Figure Out How Many?
We will pick a target calorie mark based on your body weight. You are going to track your food intake to make sure you're hitting this number. 

Then first thing every morning you’re going to weigh yourself and at the end of the week we’ll see how much your body weight has changed. 

Based on that we will adjust your calories to your target for putting on muscle. Starting Week 2 we'll know how your body responds and finalize your monthly numbers.
You Mean To Tell Me Once I Figure Out This Calorie Target I Will Be Eating This Many Calories Every Single Day?
Yes! Once we know your calorie target, we can figure out how much protein you need to put on muscle.

If you can hit those numbers every single day it will be impossible to fail. 

These two numbers (calories & protein) are your golden numbers, you’re going to want to hang on to them and know them like the back of your hand. 

They will be the most important numbers you refer to when tracking.
Tracking Sounds Really Hard. How Do I Do That Every Day Without It Taking Up A Bunch Of Time?
You will be using a food tracking app on your phone that only takes a few minutes a day. You can even save your meals so the app has your meals pre-logged.

Once you see how easy it is, you’ll realize that it’s not a big deal at all. I can go into a day, go to my saved breakfast, lunch, and dinner meals and be done with it in less than a minute. If you have go-to meals you like to stick with, it's a piece of cake.

I have a video inside to help you make it even easier.
Wow. So Once I Have My Calories Figured Out, What Do I Do For The Workouts?
Here’s where everyone has it wrong: If your goal is to put on muscle, why put so much effort into building all these small muscles in your upper body like your arms when you can have huge muscles in your legs with so much room for growth? 

If you really want to put on muscle, you need to build your legs.

You will LOOK & PERFORM better. Plain & simple.

Maybe you’re worried that your legs will get too bulky, look weird, and slow you down.

Well let me tell you a story.
A few years back, I went to the supermarket with my mom while I was visiting her in Utah. She pushed the cart down the aisles while I grabbed the food off the shelves. Once we had a colorful cart full of food to cook for dinner that night, we got in line to checkout.

After standing there for a few seconds, my mom flat out told me "You see that guy over there, he was looking at you up & down, staring at your legs when you were grabbing the rigatoni.” "Whoa, seriously?" I said.

I didn’t think much of it at first, but it just kept happening. Every time we went out in public.

People even starting coming up to me and asking, “What sport do you play?”. Now they DIDN’T say, “You look like you lift weights”.
Think about that for a second. I have complete strangers coming up to me and telling me that my legs look amazing and assume that I’m an athlete. (And they haven’t even seen me do kettlebell backflips...).

The funny thing is most people can’t even articulate what it is, but they can just feel that something is different. 

Well now you know the secret: LEGS.

There are plenty of macho gym bros walking around with big, stiff upper bodies and covering their tiny legs with baggy basketball shorts. 

So when you show up with powerful legs and a balanced upper body, it just feels different.

But I've Already Tried Everything To Put On Muscle And It Didn't Work. Why Would This Be Any Different?
Were you tracking your calories?
Well No, But I Was Eating A LOT Of Food.
I guarantee you, that if you had been tracking your calories you would discover that you were eating a lot less than you thought.

It doesn’t matter how hard you think it is for you to put on muscle or how special you think your body is, the simple truth is you didn’t know your numbers. 

If you did, you’d probably be walking around with a lot more muscle right now.
Huh, sounds like focusing on your legs is a great way to put on muscle. So how is the workout program structured?
Not that we won't be working upper body but I want you to leave nothing out, you'll be working muscles you probably haven't felt in a long time. This program is designed to grow your body as a whole, balanced in all the right parts.

You will get an athlete muscle building program, just like you would get from an elite strength and conditioning coach. Take a look below:
Here's What’s Included In Your Plan:
Lower Body Emphasis
Lower body focus to build a solid, powerful foundation
Upper BODY EMPHASIS
Upper body focus to create a Strong, athletic body
combo days
whole body Workouts for coordination and balance
Written & Video Workouts
Written & Video workouts to Help you follow along
Shoulder Stability 
& Mobility
healthy shoulders = stronger shoulders
Personalized Golden Body Macro Numbers
Your Calorie Target & Muscle Building Protein Numbers
Glute & Hamstring Activation
learn how to activate and utilize your athlete muscles
Conditioning Challenges
boost your cardiovascular endurance to a new level
Foam Rolling Routine
Pre & Post Workout Foam Rolling RoutinE for Pliability
Leg Finishers
Strong, powerful legs are the cornerstone of the golden body
6-Pack Finishers
Get the best set of abs in 
any locker room
STRETCH ROUTINES
flexibility will make or break your athleticsm
 Alright Aaron, so I know I need to hit a certain number of calories to put on muscle. How do I figure out how many?
We will pick a target calorie mark based on your body weight. You are going to track your food intake to make sure your hitting this number. Then first thing every morning you’re going to weigh yourself and at the end of the week we’ll see how much your body weight has changed. Based on that we will adjust your calories to putting on muscle.
You mean to tell me once If figure out this calorie target I will be eating this many calories every single day?
Yes! Once we know your calorie target, we can figure out how much protein you need to put on muscle and if you can hit those numbers every single day it will be impossible to fail. These two numbers are your golden numbers, you’re going to want to hang on to them and know them like the back of your hand. They will be the most important numbers you refer to when you are tracking.
Tracking sounds really hard. How do I do that every day without it taking up a bunch of time?
You will be using a food tracking app on your phone that only takes a few minutes a day. Once you see how easy it is, you’ll realize that it’s not a big deal at all. I have a video inside to help you make it even easier.
This program is designed to ensure that as you put on muscle you will be maintaining or even increasing your athleticism.
 
You will be jumping, rotating, and engaging your core more. We’ll be testing your balance and stability muscles, while creating good post workout stretch habits. Last but not least we will be focusing on mobility and pliability so that your muscles are not only strong and dense but durable, and functional for anything you need them to do.

Our Build Plan is exactly what it says it is. We’re building a foundation. We’re teaching you how to eat, how to train, how to use these lessons and apply it along your entire fitness journey. YOUR Golden body, your goals, your needs. 

That’s literally what the athlete approach is. We’re taking your muscles and allowing your body to naturally sculpt your muscles to specifically what you ask of it. There is no excess muscle, weight, or any other side baggage, slowing you down. 

We are creating fine tuned machines... optimized body types, proportionally strong, mobile and fully capable.

Meet
AARON LESUÉ
Aaron Lesué — Former Professional Athlete. Rugby nation Co-Owner and Strength & Conditioning Specialist. 

I started my career in American Football (where I broke the AFL “single season” touchdown record playing for the Utah Blaze) and I was also a professional US Bobsled athlete.

But it was Rugby which stole my heart which is why I left American football to play on the United States 7’s development team in 2013 before suffering a career ending knee inury in my final football season in 2014.

My training philosophy is simple: "If you want to look and play like an athlete, train like an athlete - Nobody takes advantage of the full spectrum of training as well as high level athletes. When one consistently eats, and trains for strength & conditioning like an athlete should... the "Golden Body Type" (utlimate balance, athletic capacity, function and health, along with dense, mature attractive muscular ratios) is the result.

I will be sharing all my hard-won secrets I discovered during my 15-year journey in professional sports.

Now I can't let you go without reading my personal guarantee:
The 30-Day Build Challenge GUARANTEE
When I created this program, they told me I should have a guarantee… So here it is:
I guarantee that if you didn’t build muscle after
30 days, then you didn’t track your numbers and do every set and every rep.
I guarantee that if you didn’t build muscle after 30 days, then you didn’t hit your numbers and do every set and every rep.
Is he really tracking those donuts??
Is he really tracking those donuts??
But, if for some reason you’re not feeling stronger, running faster, jumping higher, reacting quicker, moving better, stretching farther, or looking more athletic… you can casually ask for your money back and we’ll give it to you, no questions asked. 
Here are what a few other
30-DAY Build-ers achieved
Cait King - Day 15
I’ve done Rugby Nation’s 30 Day Shred and now Build and I can honestly say this training will help me for the rest of my life. Do yourself a favor and give this style of training a try! Since Rugby Body Bootcamp I’ve been invited to play on an elite nationwide select side squad (Phoenix Rugby) for Las Vegas Invitational. I’ve also been invited to play for USA South in their first Rugby 15s tournament. Both of these teams are invite only after tryouts but I’ve been asked to play for them solely based on my in-game performances since joining this program here!
Tyler Ryan
For my entire life, I was the skinny kid. I finished high school 6’3” - 155 lbs with almost no muscle mass. At 26 yrs old, I worked my way up to 190lbs but was never able to get past that weight barrier. I tried everything, but my body just wouldn’t grow..very frustrating. Then I found Rugby Nation and it was as if everything just clicked. THIS was the style of training I was missing and it felt incredible. I was an athlete all the way through college, but I was always training like a bodybuilder and my progress had stopped. Now my body feels powerful, stable, agile, and indestructible. I feel like I can do pretty much anything. I owe it all to Rugby Nation and the Build program. Thank you!
LENA Silberman
This has definitely been one of the most fun hard things I’ve ever had to do! Going in, I had one noodle leg (post surgery), no drive, & a ton of extra fluff around the middle. I promised myself that I would do whatever I needed to achieve my goals no matter what, but honestly, it was mostly fun! Was it hard? Hell yes! Suffer? No way. The program is geared so that every challenge is achievable. The diet was hard at first but completely doable. I felt so successful at the end of every day making it so worth it. I also went from a size 29 jeans to 27  something I’m really proud of.
Samuel Funderburk
Coming into this challenge, I knew I wanted to increase my performance athletically somehow. I decided to focus on my vertical and broad jump. The training style from the rugby body bootcamp is unlike any other program. It involves a perfect blend of compound, unilateral, and explosive movements. It really targets my weak areas and also helps with my mobility and muscle recovery with the added section of foam rolling and etc. In the end I increased my vertical by 2 in & my broad jump by 3 in. I have always been hard on myself in the past but I'm really happy where I'm at now!
Kelsey Long
Rugby Nation has definitely got it down pat, not just with the training but motivating you along the way as well. I was freaking killing it and my team, coworkers, friends, and family could all see it. The workouts keep your attention and wanting to push for more. Adding stretches as being a part of a set did wonders for me. I am so thankful for the tools I was able to take away from this plan. Not to mention the wisdom that throughout this journey I need to be comparing my results and progress against myself and where I have come as opposed to where everyone else is at in their journey.
Jacob Stanley
The biggest change I have seen in myself, was on the pitch. I played a game and I looked like a completely different player, I was sharp in attack running lines with confidence and powering through defenders. I had a much more powerful presence in defense (normally my weakest attribute). This was all topped off by scoring arguably the best try of my life, which I was so different to how I had scored in the past (winning me a man of the match nomination). It was shocking to witness how much this program has influenced my game play for the better, it has brought me so much more joy and confidence on the pitch!
Hope Maryka
 Coming into this my self-worth was really low so I jumped into this program and pushed myself for 30 days. You can look at my before and see there's more than just a little fluff around my middle to lose. I had 70 extra pounds (that my coaches had me put on so our front row could be as close to 1000lbs as possible) to get rid of. I loved the workouts and am thrilled with my progress so far. Sprints were a struggle, now I’m running for fun, 30-sec wall sits killed in the beginning, now I add a 45lb plate to my legs. The support from the group was instrumental in helping push through the 30 days. Diet was KEY. I’m a bit tired of chicken but will make those pancakes forever.
Julio Zavala
 It wasn't until started following Aaron on Instagram that I really learned how to train. I watched his videos and kept thinking that I could never be doing workouts like that. Finally I decided to join his website and it wasn’t until then that I realized all Ive been doing wrong all these years. I started following his nutrition advice and learn about macros. The workouts have taken me a while to get used to because some workouts I had never done before. Slowly but surely I lost 30 pounds! I went up to 20 wide grip pull ups! Also I can do 200 push-ups when I don’t do upper body. My conditioning is getting better. Consistency is key. Be patient, trust and enjoy the process!
Emily Jane Gauci
Training was hard. I'm not going to lie. Some days my legs would be burning so much I dreaded walking up short flights of stairs. But once I was done with the sets I'd get a buzz and felt proud of myself. I'm really happy with the overall result. I feel lighter on my feet, I can lift so much more than I used to and my shoulders don't feel like they're gonna dislocate at any given moment! I notice a lot of muscle gain in my legs and even my arms (which never happens because I've always avoided upper body training like the plague). Can't wait for my first rugby session of the year. Without this kick start I'd have been dreading it. Onwards and forwards!
Cait King - Day 15
I’ve done Rugby Nation’s 30 Day Shred and now Build and I can honestly say this training will help me for the rest of my life. Do yourself a favor and give this style of training a try! Since Rugby Body Bootcamp I’ve been invited to play on an elite nationwide select side squad (Phoenix Rugby) for Las Vegas Invitational. I’ve also been invited to play for USA South in their first Rugby 15s tournament. Both of these teams are invite only after tryouts but I’ve been asked to play for them solely based on my in-game performances since joining this program here!
Tyler Ryan
For my entire life, I was the skinny kid. I finished high school 6’3” - 155 lbs with almost no muscle mass. At 26 yrs old, I worked my way up to 190lbs but was never able to get past that weight barrier. I tried everything, but my body just wouldn’t grow..very frustrating. Then I found Rugby Nation and it was as if everything just clicked. THIS was the style of training I was missing and it felt incredible. I was an athlete all the way through college, but I was always training like a bodybuilder and my progress had stopped. Now my body feels powerful, stable, agile, and indestructible. I feel like I can do pretty much anything. I owe it all to Rugby Nation and the Build program. Thank you!
LENA Silberman
This has definitely been one of the most fun hard things I’ve ever had to do! Going in, I had one noodle leg (post surgery), no drive, & a ton of extra fluff around the middle. I promised myself that I would do whatever I needed to achieve my goals no matter what, but honestly, it was mostly fun! Was it hard? Hell yes! Suffer? No way. The program is geared so that every challenge is achievable. The diet was hard at first but completely doable. I felt so accomplished everyday making it so worth it. I also went from size 29 jeans to 27  something I’m really proud of.
Samuel Funderburk
Coming into this challenge, I knew I wanted to increase my performance athletically somehow. I decided to focus on my vertical and broad jump. The training style from Build is unlike any other program. It involves a perfect blend of compound, unilateral, and explosive movements. It really targets my weak areas and also helps with my mobility and muscle recovery with the added section of foam rolling. In the end I increased my vertical by 2 inches and my broad jump by 3 inches. I have always been hard on myself in the past but I'm really happy where I'm at now!
Kelsey Long
Rugby Nation has definitely got it down pat, not just with the training but motivating you as well. I was freaking killing it and my team, coworkers, friends, and family could all see it. The workouts keep your attention & wanting to push for more. Adding stretches as being a part of a set did wonders for me. I am so thankful for the tools I was able to take away from this plan. Not to mention the wisdom I've gained throughout this journey, like only comparing my results & how far I've come against myself as opposed to where others are at in their path.
Jacob Stanley
The biggest change I have seen in myself, was on the pitch. I played a game and I looked like a completely different player, I was sharp in attack running lines with confidence and powering through defenders. I had a much more powerful presence in defense (normally my weakest attribute). This was all topped off by scoring arguably the best try of my life, SO different to how I had scored in the past (winning me a man of the match nomination). It was shocking to witness how much this program has changed my game play for the better, it has brought me so much more joy and confidence on the pitch!
Hope Maryka
Coming into this my self-worth was really low so I jumped into this program and pushed myself for 30 days. You can look at my before and see there's more than just a little fluff around my middle to lose. I had 70 extra pounds (that my coaches had me put on so our front row could be as close to 1000lbs as possible) to get rid of. I loved the workouts and am thrilled with my progress so far. Sprints were a struggle, now I’m running for fun, 30-sec wall sits killed in the beginning, now I add a 45lb plate to my legs. The support from the group was instrumental in helping push through the 30 days. Diet was KEY. I’m a bit tired of chicken but will make those pancakes forever.
Julio Zavala
 It wasn't until started following Aaron on Instagram that I really learned how to train. I watched his videos and kept thinking that I could never be doing workouts like that. Finally I decided to join his website and it wasn’t until then that I realized all Ive been doing wrong all these years. I started following his nutrition advice and learn about macros. The workouts were an adjustment because I had never done anything like it before. Slowly but surely extending the program I lost 30 pounds! I went up to 20 wide grip pull ups! Also I can do 200 push-ups when I don’t do upper body. My conditioning is getting better. Consistency is key. Be patient, trust & enjoy the process!
Emily Jane Gauci
Training was hard. I'm not going to lie. Some days my legs would be burning so much I dreaded walking up short flights of stairs. But once I was done with the sets I'd get a buzz and felt proud of myself. I'm really happy with the overall result. I feel lighter on my feet, I can lift so much more than I used to and my shoulders don't feel like they're gonna dislocate at any given moment! I notice a lot of muscle gain in my legs and even my arms (which never happens because I've always avoided upper body training like the plague). Can't wait for my first rugby session of the year. Without this kick start I'd have been dreading it. Onward and forwards!
Will your story be next?
Click Below & JOIN THE BUILD!
If you skipped everything else, 
read this and I’ll be happy
IF YOU SKIPPED EVERYTHING ELSE, READ THIS AND I'LL BE HAPPY
(even if you don’t join) 
“Form follows function.”

These are words made famous by renowned architect Louis Sullivan which quickly became the mantra of modern architecture. These words later evolved into what has become a mantra of our own:
“Form & Function are one” 
- Frank Lloyd Wright
“Form follows function.”

These are words made famous by renowned architect Louis Sullivan which quickly became the mantra of modern architecture. These words later evolved into what has become a mantra of our own:
“Form & Function are one” 
- Frank Lloyd Wright
Form and function need to work in symmetry with one another in order to achieve your own golden body, or a masterful architectural structure.

In order to achieve everything you want out of your body you have to piece together all the moving parts. Diet, the workouts, sleep and recovery, strength, pliability, explosiveness, mobility all need to work together as one to form your ultimate golden athletic body.

Just like building a large architectural masterpiece we are going to take all the principals and BUILD your foundation. This is my challenge to you. 30 days, to buy in, a little over four weeks to do nothing else but listen to the videos, do the workouts, and eat according to your plan. This is going to be the start of a whole new journey for you and I, welcome to the 30-Day Build Challenge, welcome to your new plan, path, and first steps to Your Golden Body. 

Let’s do this!
Form and function need to work in symmetry with one another in order to achieve your own golden body, or a masterful architectural structure.

In order to achieve everything you want out of your body you have to piece together all the moving parts. Diet, the workouts, sleep and recovery, strength, pliability, explosiveness, mobility all need to work together as one to form your ultimate golden athletic body.

Just like building a large architectural masterpiece we are going to take all the principals and BUILD your foundation. This is my challenge to you. 30 days, to buy in, a little over four weeks to do nothing else but listen to the videos, do the workouts, and eat according to your plan. This is going to be the start of a whole new journey for you and I, welcome to the 30-Day Build Challenge, welcome to your new plan, path, and first steps to Your Golden Body. 

Let’s do this!
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DISCLAIMER: Any results stated above are my personal results. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of having gone through much training, trial, and error for years, and have an established following and history as a result. The average person who buys any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All physical training entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT GET THIS.
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